You hear it all the time, the popular buzzword – content marketing. But, do you know what it means and – if you are currently doing it – are you even doing it right? For many small businesses online, lack of knowledge or skillset is what turns a good idea – a content strategy – into an ineffective way to grow their business. So, what exactly is content marketing and how do you use it for your business? What is content marketing? "Your customers ar
Writing high-quality content should be a key aspect of every SEO strategy. Content writing requires some of your creative writing skills, though. Actionable marketer Heidi Cohen describes content as: “High quality, useful information that conveys a story presented in a contextually relevant manner with the goal of soliciting an emotion or engagement. Delivered live or asynchronously, content can be expressed using a variety of formats including text, images, video, audio, a